The leadership of a trained facilitator is crucial to the success of any focus group research. Our goals are accomplished by keeping discussions moving, keeping the topics on track and ensuring the participants are comfortable voicing their opinions.
Just as important as the facilitator is the group itself. We carefully and objectively select participants who will accurately represent the marketplace.
While we offer web-based focus groups, we believe this new technology is not an effective replacement for well conducted and organized in-person focus sessions.
Focus group research is valuable for:
- Customer Impressions
- New Product Development
- Public Perception
- Advertising Assessment
- Message Testing
- Psychographic Research